As you might have read, recently we announced the introduction of 3D Digital Signage software during the next IBC (11-15 Sept/Amsterdam).
This actually means that our company is back where it once started. When we found Zero Creative in 2005, one of the key points was developing a robuust Digital Signage solution using 3D. So it took us 4 years, to gather all information, knowledge, technology, partners etc to finally work it out the way we wanted it.
So, why is this so called “3DZignage” so unique and important?
The 3DZignage is becoming quite an universal platform which could also be applied in other applications than “normal” Digital Signage, for example for rental firms to quickly (and cheap) generate some catchy 3D content for exhibitions or so.
Within the system currently the following ways of content creation are possible:
1. Just upload your texts, images/video and combine with one of our 3D templates and you’re done: the customers’ content will become part of a 3D environment which is rendered real-time.
2. It’s possible for us to create custom content templates according to customers’ wishes, still for real-time purposes.
3. Use the standard “3d mediaplayer”-template to playback existing (or newly to be created) 3D Video’s, both in our xyZ 8 view format aswell as the 2D+Depth format (formerly used by Philips 3D displays until they stopped earlier this year). These are rendered 3D video’s that can be ordered at our content creation department or anywhere else.
The benefits of the system as we developed it can be described as follows:
It’s not only the 3D engine but it’s the whole way the platform is constructed that gives some big advantages above many other solutions. As far as the 3D concerns: being it “native 3D” it gives us the ability to render 3D real-time, so theoratical every content item can dynamically be placed in the “3d space” that our xyZ 3D monitors offer (up to apprx 80 cm out of the screen). And the whole real-time thing can save many costs because it’s not necessary to do computerrenderings that consume a lot of time. But this is not all. Apart from the 3D another important property is the template technology we use: in traditional media most templates only define a kind of visual markup. Our templates however, also can include (advanced) programming code. So for custom templates it’s possible to do the wildest things! Some examples of what we can do with our templates:
- make interactive templates: enable the viewer/user to communicate with the system (touchscreen, gesture control etc. etc. etc.)
- include real-time 3D object rendering (can also be interactively controlled), such as certain (optimized) CAD models of products or so
- it even could be a full (interactive) 3D environment itself (e.g. check www.zerocreative.com/Zcontrol, we could even include this whole tool within our universel 3DZignage platform…)
So anyway, the possibilities are quite endless (well, depending on budget ofcourse).
Will be continued…
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