I have some questions for those of you, that are active in the Digital Signage market.
1. Do you think that the ROI of Digital Signage can be improved?
2. Do you think in order to do that, you need more than flat, simple ‘Flash’ commercials?
3. Do you think that appealing out-of-the-display-popping 3D effects will draw more attention?
4. Do you think that intuitive gesture controlled interactivity can make Digital Signage even fun?
5. Do you think that people like funny things and also like to talk about that to others?
YES YES YES YES YES, 5 times YES in a row, you’re going for the Jackpot!
I totally agree with you, in my opinon most of todays Digital Signage is even more boring than following the movements of a snail. The next months I will be doing performing some presentations to share my vision about this with you.
Agenda for the next weeks:
2009/09/11 Around 12:00 somewhere near the Digital Signage Zone at the IBC 2009 conference (RAI, Amsterdam)
2009/09/29 During the Retail-At-Marketing event, organised by POPAI
2009/10/14(or15) At the Visual Communication exhibition from easyFairs
Hope to see you there or at some other event.
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