The message, I’m continuously spreading is summerized in the head of this article.
Basicly, to improve the ROI (the succes) of Digital Signage, the industry needs to adapt 2 things:
1. Make DS a 3D experience, as a result we can expect the number of viewers to triple (at least)
2. Make DS an interactive experience. This way we can keep the attention of the viewers 3,5,10 maybe even 25 times longer.
At the IBC, 2 weeks ago, I successfully was evangalizing these stept during my keynote about the future of digital signage. My estimation is that rougly 25% of the listeners came to me after the presentation because it was such an eye-opener for them. This tuesday I will continue my efforts by doing a presentation on the Marketing at Retail event organized by POPAI and in about 2,5 weeks I will give 2 workshops at the Visual Communication exhibition in Utrecht.
Hope to see you there.
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